SURVEY

Stay tuned to 107.1 fm for great radio

LISTENER SURVEY PAGE

HIGHLAND FM RADIO LISTENER SURVEY 2007

This survey will help us make programming and content decisions, and give sponsors

better information about our audience. Naturally, we will NOT release any personal details

.1. What is your favourite program? Why?

2. How often do you listen to Highland FM?

every day most days

several times a week

once a week

3. What time(s) do you listen mostly?

6.30am - 9.30am

9.30am - noon

noon - 4.00pm

4.00 - 6.00pm

6.00pm - 10.00pm

10.00pm - onwards

4. How long do you listen each day:

hrs or minutes?

5. Please indicate what programmes you are interested in:

Breakfast

Classical

Country

Folk

Community news/info (Drive)

Easy Listening

Non-English language (languages)

Jazz

Lifestyle

Other

6.What changes would you make?

7. Is there anything you don't like?

8. Your Age

Under 25 25- 39

40 - 55 Over 55

9. Sex: M F

10. State your occupation:

Full-time

Part-time

Homemaker

Student

Retired

11. Your household:

Adults Under 18

12. Your post code?

13. Do you have program/segment ideas?

14. Do you visit the website?

Yes: No:

15. If 'yes' how can we improve the site?

16. How did you discover Highland FM?

17. Got any great promotion ideas?

18. Do you recommend Highland FM to your friends?

Yes: No

Thank you for taking the time to complete this survey. Your comments are important to us. To return by email please click the Submit Button below.